Stumbling into Sustainable Fashion
Preloved founder and Creative Director Julia Grieve has made her mark on both the Canadian and global fashion markets. Under her guidance, Preloved has transformed into a lifestyle brand over the years and has been involved in many successful collaborations with large retailers such as Roots, Indigo, The Bay and Holt Renfrew. She has taken Preloved into the wholesale market worldwide and its designs are sold across North America, Australia, Europe and Japan. Preloved online is now her focus with a new interface that makes shopping with Preloved an elegant and effortless experience.
Julia is a regular on Cityline showcasing fun and accessible sustainable options for all areas of modern life.