This one got surprisingly emotional! Melodie Reynolds is a beauty brand founder/ CEO who is breaking all the rules when it comes to makeup. Be it the marketing messages or packaging or ingredients or corporate culture Melodie is maintaining the empowering elements of adornment through beauty while breaking the traditional molds of the billion dollar industry. Follow Elate and Melodie: @elatecosmetics www.elatebeauty.com @melodieelated Follow host Donna Bishop: @thisisdonnab Follow and learn more about CAFA - Canadian Arts & Fashion Awards @cafawards
Before COVID, host Donna Bishop sat down with two powerful and passionate entrepreneurs who put purpose at the centre of their brand: Elle AyouZadeh, found of Zvelle, and Pegah Kargar, founder of Repaint History. Both business owners speak openly about starting their brands, how they infuse purpose through every aspect of their operations and the challenges and joys of running a fashion company.
When Meghan Markle visited Australia in 2018 she wore a pair of skinny, black jeans by Outland Denim. This resulted in the company growing to employ dozens of new employees at their production house. James Bartle, founder and CEO has an incredible mission: to provide careers for women who've been exposed to sex trafficking in Asia and to support their well being through fair wages, training and personal development. They are also sustainable working a numerous local partners proving that fashion can change the world.
Tiffany Pratt's infectious energy and immense talent have made her a sought after interior designer and DIY expert in media for almost a decade. Known as the "Queen of Colour" she has a standout style (no doubt rooted in her early days in fashion) that is all her own. Tiffany shares how fashion is a constant part of her world whether she is hosting a show on HGTV (currently Home to Win), working as an interior designer, making DIY magic, writing, styling or anything else her creative heart touches.
Julia Grieve is a trail blazer. Her label, Preloved, was part of the sustainable fashion movement before there was such a thing. Julia, ever unguarded and hilarious, opens up about the struggles of retail, life after a fire (for the brand not her personally), the fashion industry and how it launched her as Canada's Accidental Environmentalist.
It takes approximately 2900 gallons of water to make one pair of traditional cotton jeans. That's equivalent to 10,977one litre water bottles. When the three Taubenfligel siblings began their sustainable denim label Triarchy they set out to change that. Triarchy has grown to be an award winning brand, most recently taking home the Fashion Impact CAFA Award and the H&M Sustainability Award, with retailer and consumer demand on the rise.
April 2018 marks the 5th year of the deadly collapse of Rana Plaza. A massive garment factory in Bangladesh that shocked the world over with its appalling working conditions. Fashion Revolution is a global movement rooted in demanding transparency for the garment industry around labour conditions, fair wages and environmental impact. Kelly Drenann, founder of Fashion Takes Action, and its creative director and longest collaborator, Sarah Jay, discuss the broad strokes of fashion and sustainability.