Yossi has not just worked in fashion, it is in his DNA coming from a family of tailors. From running his own retail business to transitioning his expertise and inspiration to consulting for international brands with a unique, holistic approach. Through out this conversation, Yossi and Donna discuss: - the important relationship between business and mindset - how fashion does not equal clothing - the dramatically evolving relationship between brands and consumers - the powerful analogy of brand as religion - his words of wisdom at the cusp of a new year Follow Yossi Fisher: @yossi_fisher Book a free consulting session with Yossi www.yossifisher.com Follow host Donna Bishop @thisisdonnab

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