To Fashion Via Football with Wuxly CEO James Yurichuk
- November 22, 2022
- Tagged as: Bryan Adams, CAFA, cafawards, canada, Canadian Fashion, CFL, culture, designer, designer fashion, designer spotlight, Donna Bishop, entrepreneur, fashion, fashion designer, Fashion Talks, fashiontalks, iconic brands, James Yurichuk, outerwear, parka, Pro Football, stories, sustainability, sustainable fashion, wuxly, wuxly movement
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It is not often you hear of someone being drafted as a linebacker for pro football and then pivoting into the fashion industry, but that is exactly what James Yurichuk, CEO of Wuxly has done. James and I have a fascinating conversation that moves between his suburb roots in Ontario, Canada to his love for brand campaigns to how his Brazilian girlfriend inspired a 180 move to starting a parka company to working with serious cultural icons.