How do you take a 50 year old, beloved brand and make it young again? Michel Lepage, retail and marketing expert and co- Chief Creative Officer of Kanuk discusses the art of reenergizing a heritage brand. Kanuk is an independent Canadian outerwear company. Kanuk has designed and crafted outerwear from a small factory in the heart of Montréal for close to 50 years. Our designs are born of our environment, meticulously architected to protect against nature’s extreme weather conditions.
Pauline Trigere launched her namesake label in New York City in the 1940s. A single mother, immigrant and female entrepreneur she was ahead of her time. With Trigere, she dressed some of the most famous celebrities of the day from Lena Horne to Lauren Bacall to Estee Lauder. Now, this heritage brand is in the hands of Franklin Benjamin Elman. Born in Montreal, Canada Franklin has a design career that has included many illustrious houses, including numerous years at Dior. Franklin shares the intimate stories of his childhood, the unexpected moment of his career journey and how he is honouring the legacy of Pauline as he reignites her glamorous label, Trigere.