It is not often you hear of someone being drafted as a linebacker for pro football and then pivoting into the fashion industry, but that is exactly what James Yurichuk, CEO of Wuxly has done.
How do you take a 50 year old, beloved brand and make it young again? Michel Lepage, retail and marketing expert and co- Chief Creative Officer of Kanuk discusses the art of reenergizing a heritage brand. Kanuk is an independent Canadian outerwear company. Kanuk has designed and crafted outerwear from a small factory in the heart of Montréal for close to 50 years. Our designs are born of our environment, meticulously architected to protect against nature’s extreme weather conditions.