It is not often you hear of someone being drafted as a linebacker for pro football and then pivoting into the fashion industry, but that is exactly what James Yurichuk, CEO of Wuxly has done. James and I have a fascinating conversation that moves between his suburb roots in Ontario, Canada to his love for brand campaigns to how his Brazilian girlfriend inspired a 180 move to starting a parka company to working with serious cultural icons. James is not your traditional fashion insider and how he thinks about his position in the industry is incredibly unique. With inspirational parallels between sports and entrepreneurship, James is full of insights that he shares openly. Learn more about Wuxly - https://wuxly.com/ Instagram - http://bit.ly/3i6CNOg Check out host Donna Bishop - www.thisisdonnab.ca Instagram - https://www.instagram.com/thisisdonnab/ Thanks to our producing partner - www.cafawards.ca Instagram - https://www.instagram.com/cafawards/
How do you take a 50 year old, beloved brand and make it young again? Michel Lepage, retail and marketing expert and co- Chief Creative Officer of Kanuk discusses the art of reenergizing a heritage brand. Kanuk is an independent Canadian outerwear company. Kanuk has designed and crafted outerwear from a small factory in the heart of Montréal for close to 50 years. Our designs are born of our environment, meticulously architected to protect against nature’s extreme weather conditions.