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Smash + Tess is a community, a fashion brand and the dream of mother/ daughter team Ashley Freeborn and Teresa Freeborn.
Joanna Griffiths: CEO of knix
- February 12, 2020
- Tagged as: body image, bra, CAFA, cafawards, canada, Canadian Fashion, CEO, designer, designer fashion, Donna Bishop, empowerment, fashion, fashion knock-off, Fashion Talks, fashiontalks, global brand, Joanna Griffiths, knixteen, knixwear, leak proof underwear, life after birth, models, Nordstrom, origins story, podcast, postpartum, retail, underwear
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Knix wear, an intimates company with sales passes $50-million, wants to change the way women relate to and celebrate their bodies. CEO Joanna Griffiths began Knix in 2013 with core products of leak proof panties and comfortable bras. Her purpose driven brand is giving the whole lingerie category cause to pay attention to her small (under 100 staff members) but mighty growing company.