Knix wear, an intimates company with sales passes $50-million, wants to change the way women relate to and celebrate their bodies. CEO Joanna Griffiths began Knix in 2013 with core products of leak proof panties and comfortable bras. Her purpose driven brand is giving the whole lingerie category cause to pay attention to her small (under 100 staff members) but mighty growing company.
The fashion industry is fraught with copy cats and big business legal battles. While the notion of IP (intellectual property) protection within fashion is a relatively modern notion, fashion and branding lawyer Ashlee Froese discusses why it is a critical issue to designers and consumers alike.