With the vision of a world without single-use packaging, Melodie Reynolds created Elate Cosmetics with a simple message: our daily choices create global impact, and choosing ethical products means a more positive result. Since 2014, she has been creating innovative beauty products that encourage simplicity, self-love and empower everyone to make sustainable choices for their daily rituals. At the end of the day, she believes that the ethics and purpose of a company all distill down to one thing: how did we leave the people and planet? Her personal mission is to change the world, one product at a time.

Eluma Beauty Inc is an ethical beauty brand, with a vision of a world without single-use cosmetics packaging. We make refillable, high-performing vegan and cruelty-free cosmetics and skincare with an ethical supply chain, responsible marketing and sustainable, reusable packaging. As a B-Corp certified company, we prioritize people and the planet. With our two brands, Elate Cosmetics and Foster Skincare, we educate, empower and inspire everyone to simplify their beauty rituals to reduce waste.