This one got surprisingly emotional! Melodie Reynolds is a beauty brand founder/ CEO who is breaking all the rules when it comes to makeup. Be it the marketing messages or packaging or ingredients or corporate culture Melodie is maintaining the empowering elements of adornment through beauty while breaking the traditional molds of the billion dollar industry. Follow Elate and Melodie: @elatecosmetics @melodieelated Follow host Donna Bishop: @thisisdonnab Follow and learn more about CAFA - Canadian Arts & Fashion Awards @cafawards

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