It is not often you hear of someone being drafted as a linebacker for pro football and then pivoting into the fashion industry, but that is exactly what James Yurichuk, CEO of Wuxly has done. James and I have a fascinating conversation that moves between his suburb roots in Ontario, Canada to his love for brand campaigns to how his Brazilian girlfriend inspired a 180 move to starting a parka company to working with serious cultural icons. James is not your traditional fashion insider and how he thinks about his position in the industry is incredibly unique. With inspirational parallels between sports and entrepreneurship, James is full of insights that he shares openly. Learn more about Wuxly - https://wuxly.com/ Instagram - http://bit.ly/3i6CNOg Check out host Donna Bishop - www.thisisdonnab.ca Instagram - https://www.instagram.com/thisisdonnab/ Thanks to our producing partner - www.cafawards.ca Instagram - https://www.instagram.com/cafawards/

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This one got surprisingly emotional! Melodie Reynolds is a beauty brand founder/ CEO who is breaking all the rules when it comes to makeup. Be it the marketing messages or packaging or ingredients or corporate culture Melodie is maintaining the empowering elements of adornment through beauty while breaking the traditional molds of the billion dollar industry. Follow Elate and Melodie: @elatecosmetics www.elatebeauty.com @melodieelated Follow host Donna Bishop: @thisisdonnab Follow and learn more about CAFA - Canadian Arts & Fashion Awards @cafawards

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