This one got surprisingly emotional! Melodie Reynolds is a beauty brand founder/ CEO who is breaking all the rules when it comes to makeup. Be it the marketing messages or packaging or ingredients or corporate culture Melodie is maintaining the empowering elements of adornment through beauty while breaking the traditional molds of the billion dollar industry. Follow Elate and Melodie: @elatecosmetics www.elatebeauty.com @melodieelated Follow host Donna Bishop: @thisisdonnab Follow and learn more about CAFA - Canadian Arts & Fashion Awards @cafawards
Grace Lee has seen the beauty industry change a lot in her 26 years of experience. With strong opinions on the specific role of a fashion makeup artist, how social media is shaping the industry and her go-to products, Grace shares all this as well as behind the scenes stories from her days at fashion weeks around the world.