This one got surprisingly emotional! Melodie Reynolds is a beauty brand founder/ CEO who is breaking all the rules when it comes to makeup. Be it the marketing messages or packaging or ingredients or corporate culture Melodie is maintaining the empowering elements of adornment through beauty while breaking the traditional molds of the billion dollar industry. Follow Elate and Melodie: @elatecosmetics www.elatebeauty.com @melodieelated Follow host Donna Bishop: @thisisdonnab Follow and learn more about CAFA - Canadian Arts & Fashion Awards @cafawards

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It takes approximately 2900 gallons of water to make one pair of traditional cotton jeans. That's equivalent to 10,977one litre water bottles. When the three Taubenfligel siblings began their sustainable denim label Triarchy they set out to change that. Triarchy has grown to be an award winning brand, most recently taking home the Fashion Impact CAFA Award and the H&M Sustainability Award, with retailer and consumer demand on the rise.

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